communications handbook for clinical trials

Strategies, tips, and tools to manage controversy, convey your message, and disseminate results
By Elizabeth T. Robinson, Deborah Baron, Lori L. Heise, Jill Moffett, Sarah V. Harlan

Preface by Archbishop Desmond M. Tutu

This handbook provides practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research. Using context-specific case studies and practical insights culled from actual communications experience in clinical trials from around the world, this essential new resource covers the spectrum of communications planning, activities, and strategies involved in the implementation of a clinical trial. Organized to correspond to the chronological steps involved in conducting research, this guide focuses on the various communications skills that are needed throughout the course of a trial.

Designed to be accessible and relevant to a wide audience, Communications Handbook for Clinical Trials will make your job easier, whether you are a researcher, a study coordinator, or a communications professional. The handbook contains diagnostic tools, sample templates, and materials that research sites can adapt for use in their communications planning and implementation. Communications Handbook for Clinical Trials includes:

Sample communication plans for clinical trials
Communications and crisis-planning templates and checklists
Scenario-planning tools to facilitate planning for the release of trial results
Ideas on delegating communications tasks to reduce demands on key site personnel
Tips and techniques on how to communicate effectively in interviews, in meetings, and with the media
Communications Handbook for Clinical Trials contains more than 40 contributed pieces by researchers and communications experts who share their ideas, lessons learned, and advice based on their experiences with trials in Africa, Asia, Latin America, the United States, and Europe.

Order the hard copy of the book.

The Handbook can be downloaded in PDF format as a single file (PDF, 8.8 MB), or in parts from the links below:

Table of Contents, Preface and Acknowledgments (PDF, 222 KB)
Chapter One: About This Handbook (PDF, 272 KB)
Chapter Two: Preparing and Budgeting for Communications (PDF, 661 KB)
Chapter Three: Developing a Strategic Communications Plan (PDF, 577 KB)
Chapter Four: Communications During the Trial (PDF, 799 KB)
Chapter Five: Preventing and Managing a Crisis (PDF, 373 KB)
Chapter Six: Preparing for and Disseminating Study Results (PDF, 633 KB)
Chapter Seven: Developing and Using Key Messages (PDF, 786 KB)
Chapter Eight: Communicating Science Clearly (PDF, 856 KB)
Chapter Nine: Working with the Media (PDF, 959 KB)
Appendices (PDF, 929 KB)
Selected Additional Resources, Acronyms, and References (PDF, 158 KB)

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